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Contemporary beer

Published/Aired: 
February 2009
9369
Description: 

Have a look: http://www.zoogami.net/beer

Zoogami releases a new beer and wants to position it as a modern product that follows the evolutions of the world in which we live. This is the Contemporary Beer project, born to explain, in a completely revolutionary way, what happens in the world in real time.

Digital advertisment created by Saatchi & Saatchi, Italy for Zoogami, within the category: Alcoholic Drinks.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Alessandro Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Antonio Di Battista
Developer: Francesco Pandolfi
Photographer: Gianni Baccega

Comments (41)

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Highest Rated

advertising ninja's picture
advertising ninja
Activity Score 616

it can be really cool depending what you type in.. : ] risky : ] but it certainly is talking to me. made me very curious and sympathetic towards this beer.

pierrelastname's picture
pierrelastname
Activity Score 2869

boring...

shahid.h's picture
shahid.h
Activity Score 256

does nothing to me!!! sad

pam_zor's picture
pam_zor
Activity Score 22

Awesome!! Nice job and impressive technology.

Guest's picture
Guest

Thats true???? it's amazing...

manga's picture
manga
Activity Score 111

?

pam_zor's picture
pam_zor
Activity Score 22

it's a website, click http://www.zoogami.net/beer

Davosk's picture
Davosk
Activity Score 4815

What's with the old Absolut background? This doesn't help with the 'contemporary' claim.

atifain's picture
atifain
Activity Score 4

Very common design. Not any different. I think no need of Gradient. If you want to use black color then use it spot black. It looks rich than gradient, I think. And also try to use some other color, like brown, you can see the brown color in center of bottle. Best of luck.

TRICKY's picture
TRICKY
Activity Score 3954

the web experience was interesting until the boring result

The man who stops advertising to save money is like the man who stops the clock to save time

pam_zor's picture
pam_zor
Activity Score 22

yes, really interesting use of media.

Guest's picture
Guest

cool

Guest's picture
Guest

This is a GREAT WORK with a good Flash As3 platform!!!

Guest's picture
Guest

MUY BUENO!!!!!!!

Ed Mintone's picture
Ed Mintone
Activity Score 585

Good job

Guest's picture
Guest

f*ck*ng good!!! how does it works?

Guest's picture
Guest

It work by the code!!!!
I'm the developer!
Francesco.

Guest's picture
Guest

ABSOLUT copy?

Guest's picture
Guest

CYBER!

Guest's picture
Guest

i agree. innovative and outstanding work.

Guest's picture
Guest

Good idea & pretty good execution.

Guest's picture
Guest

LOL

Guest's picture
Guest

Good idea & pretty good execution.

Guest's picture
Guest

Good idea & pretty good execution.

Guest's picture
Guest

Good idea & pretty good execution.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Fucking boring. Only a nice execution. Not enough for any award.

Girlcalledjohn's picture
Girlcalledjohn
Activity Score 16

This is new to me! A call to army via Facebook to vote on ATW...
Despite of that, the vote is still 6.

ZOOGAMI BEER SU ADS OF THE WORLD- VOTATE, PLEASE!!!
Share
Today at 10:58am
Non serve essere iscritti per votare.
Basta andare al link http://adsoftheworld.com/media/online/zoogami_contemporary

Guest's picture
Guest

Not sure about the result, but interesting concept.

Guest's picture
Guest

It's an experimental use of media. It doesn't have to be funny.
Interesting for me.

Guest's picture
Guest

are oooooooooooooooo

Guest's picture
Guest

Yeahhhh!
This is true ROCK AND ROLL!!!
And you are the new Rock Stars!

Guest's picture
Guest

6/10 for me

Guest's picture
Guest

a boring shit.
no way guys...

Guest's picture
Guest

seen on fwa today, really cool.

Guest's picture
Guest

muy bueno

Guest's picture
Guest

Looks nice, feels magical but the output is nowhere close to my input.

designerdxb's picture
designerdxb
Activity Score 34

Good Concept

abrar

pedrocajueiro's picture
pedrocajueiro
Activity Score 30

???

Guest's picture
Guest

molto deludente come esperienza, bella l'idea però...
ma rispetto a quello che c'è in giro devo dire davvero una grande delusione
ci sono siti dove posso montarmi un video, scegliere la musica, scegliermi il finale etc etc...

l'idea c'è, ma la realizzazione, la tecnolgia etc però mancano completamente!!!!
troppo poco pescare dai social così, già lo fanno da 2-3 anni siti molto meno ambiziosi...

alla prossima saatchi...
un bel 7+ per l'impegno :D

Guest's picture
Guest

molto deludente come esperienza, bella l'idea però...
ma rispetto a quello che c'è in giro devo dire davvero una grande delusione
ci sono siti dove posso montarmi un video, scegliere la musica, scegliermi il finale etc etc...

l'idea c'è, ma la realizzazione, la tecnolgia etc però mancano completamente!!!!
troppo poco pescare dai social così, già lo fanno da 2-3 anni siti molto meno ambiziosi...

alla prossima saatchi...
un bel 7+ per l'impegno :D

ps
basta con i popup! sono old

Rafa creative's picture
Rafa creative
Activity Score 7

new mac?

advertising ninja's picture
advertising ninja
Activity Score 616

it can be really cool depending what you type in.. : ] risky : ] but it certainly is talking to me. made me very curious and sympathetic towards this beer.

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