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The Ungrateful Bastards

Agency Network: 
Published/Aired: 
January 2010
Description: 

Check out the site: http://www.theungratefulbastards.com

Today, Y&R NY and VML launched a new website called “The Ungrateful Bastards.” If you received a gift during the holidays that you don’t want (and who didn’t?), you can visit this site and trade for someone else’s unwanted gift. “Because one man’s stupid, unwanted holiday gift is another man’s treasure.”

Digital advertisment created by Y&R, United States for Y&R, within the category: Agency Self-Promo.

Advertising Agency: Y&R NY and VML, USA
Chief Creative Officers: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Icaro Doria
Managing Creative Director, VML: Jim Radosevic
Creative Director, VML: Mike Wente
Art Directors: Menno Kluin, Alex Nowak, Sandra Nicholas
Copywriters: Tiffani Lundeen
Illustrator: Peter Frendrik
Producer: Jo Kelly
Lead Developer: Frank Cefalu
Flash Developer: Marc Brown
Director of Technology: Martin Coady

Comments (3)

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Highest Rated

CGilb09's picture
CGilb09
Activity Score 572

Well, you are talking about them right now-- aren't you?

Tweet tweet: @ThisAbility

morse's picture
morse
Activity Score 18026

It's a fun idea, but I fail to see how this helps Y&R.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CGilb09's picture
CGilb09
Activity Score 572

Well, you are talking about them right now-- aren't you?

Tweet tweet: @ThisAbility

merrybizic's picture
merrybizic
Activity Score 2

the agency Bruketa&Zinic OM has done the same thing 3 years ago http://www.sretanbizic.com/

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