Street Quest

Agency Network: 
October 2012

Volkswagen: Street Quest Case Study


Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.

Digital advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Business Director: Gre3g Tebutt, Adrian Varkel
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse

Comments (9)

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feysal's picture
Activity Score 2567

this is sooo awesome...engaging and experential

groovy baby!

zouz08's picture
Activity Score 209

This case won several awards...

come on, check our website:

thedesignaddict's picture
Activity Score 5403

It's not the same. The Ogilvy campaign is way better. It has prolonged online engagement with more brand involvement.

kleenex's picture
Activity Score 49064

I say both campaign ideas were solid.

Spanky's picture
Activity Score 4899

It's pretty damn close. The only real difference is this one used google maps, whereas the original required people to find the cars in real life. It's way too close to be a coincidence in my opinion.

the_lizard_king's picture
Activity Score 1257

VW Golf Story sounds very very promising.. but VW South Africa too is equally intimidating. Loved both the campaigns. Thanks zouz08 for the source.

And then GOD said...
Let there be creativity!!!

GuillermoFrank's picture
Activity Score 18

It was in my portfolio since long time ago...

Klara K.'s picture
Klara K.
Activity Score 3343

Fun idea, great execution, engaging. Great job!

Thomadaneau's picture
Activity Score 23

nice work... nice way to gamify it