Safe for work, Side Assist Office

Agency Network: 
August 2011

Volkswagen Side Assist Office English


Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see:

Digital advertisment created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen

Comments (9)

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Highest Rated

RonVerse's picture
Activity Score 207

oh Volkswagen you did it again

artyduran's picture
Activity Score 1582


Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)

Did anyone else think the voice in the explanation video sounded a little...robotic... at times?

Rob71's picture
Activity Score 407


Temple's picture
Activity Score 11337


krautland's picture
Activity Score 3216

by the time the camera detects your boss he will see you. so its not practical. scam.

RonVerse's picture
Activity Score 207

oh Volkswagen you did it again

Roxanel's picture
Activity Score 16

Cool!!!! Well done Wolkswagen!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great idea, whether it even works seems less important.

ortega's picture
Activity Score 41

good job!