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Agency: 
Published/Aired: 
May 2013
3631

Case Tiguan Not Found Volkswagen AlmapBBDO

Description: 

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release

Digital advertisment created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Digital Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sascha Piltz, Sandro Rosa
Copywriter: Pedro Cavalcanti
Digital Production Director: Fernando Boniotti
Programmer: Thalles Freitas
Digital Producer: ON Interactive
Project Manager: Denise Aya Kotsubo
Account Executives: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Aline Padovani, Vanessa Silva
Media: Paulo Camossa, Brian Crotty, Fábio Urbanas, Kauê Lara Cury, Raphael Vignola, Larissa Andrade
Approval: Artur Martins, Fabio Rabelo, André Mota, Luiz Abud

Comments (5)

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Highest Rated

lucyset's picture
lucyset
Activity Score 230

Not bad, however you need to start reading and i wonder what has been the average time spent there.

RichardCl's picture
RichardCl
Activity Score 121

I'd say it's kind of nice 'conceptually' to use the look of a 404 Error page.

But will people actually read it -- or just click the Back button?

I would've thought you'd lose lots, who would click the Back button.

So for that reason, I'd wonder about looking for another way to illustrate the fact that the car has gone.

kleenex's picture
kleenex
Activity Score 48489

I agree.. The concept is great, but I may not even spend enough time to see that the error page is different.

Borde's picture
Borde
Activity Score 31
ItMatters's picture
ItMatters
Activity Score 2167

Close the tab.

lucyset's picture
lucyset
Activity Score 230

Not bad, however you need to start reading and i wonder what has been the average time spent there.

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