App Book, The Legend of Saci

Agency Network: 
December 2011

VW App Book - The Legend of Saci


The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Digital advertisment created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero

Comments (5)

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Divesh Mehta's picture
Divesh Mehta
Activity Score 78

Not at par with other ideas explored online....

andylefty's picture
Activity Score 4535

It's okay. Found the intro disorientating.

kleenex's picture
Activity Score 49614

Not this stuff again!?!?!?!?

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

An attempt at using the advantages offered by a tablet. Not too bad, but has a ways to go before it's really great.

Kearn's picture
Activity Score 76