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The Musical City

Published/Aired: 
August 2014
Description: 

Digital advertisment created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi EMEA, London, UK
Production Company: Smuggler
Director: Jamie Rafn
Director of Photography: Brendan Galvin
Producer: Ray Leakey, Smuggler
Service units: Unit & Sofa
Agency TV producers: Mondi Howards, Marie Hughes
Music Supervision Company: Curved Arrow

Comments (14)

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Highest Rated

maper's picture
maper
Activity Score 206

Makes Hybrid seem less a serious, environmentalist thing and more just a fun, thing thing.

germanwatcheskorea's picture
germanwatcheskorea
Activity Score 91

prague... it's the same word of "speechless".

Marcao's picture
Marcao
Activity Score 3029

Fun, but can't help feeling it has almost no relevance to the product.

maper's picture
maper
Activity Score 206

Makes Hybrid seem less a serious, environmentalist thing and more just a fun, thing thing.

sacrilegend's picture
sacrilegend
Activity Score 3392

Eh, it should still connect with the brand/product, though.

adilb78's picture
adilb78
Activity Score 104

Innovative.

McLoving's picture
McLoving
Activity Score 433
kleenex's picture
kleenex
Activity Score 46010

I love the concept.

Perkptar's picture
Perkptar
Activity Score 392

It has positive emotional activation, though not much on behalf of differentiation.

Andrés Téllez V.
consumo|sentido

morse's picture
morse
Activity Score 17604

So very fun. Congrats Saatchi team!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
Activity Score 3412

People were pissed that their signs were changed. :D

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

Cool one! Don't see the connection to the brand though?

damnson's picture
damnson
Activity Score 11517

Cool idea.

An axe murderer of ads.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

That's pretty brilliant.

MichelMichal's picture
MichelMichal
Activity Score 420

Great car-stereo ad !

But what's the name of that car again?

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