Advertisement
Published/Aired: 
April 2011
17017
Description: 

Digital advertisment created by BCP, Canada for The Quebec Federation of Family Doctors, within the category: Public Interest, NGO.

Advertising Agency: BCP, Montreal, Canada
Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Account manager: jean-louis Dufresne
Account supervisor: Ginette Villiard
Agency Producer (web / radio): Martine Rivest
Web Production House: Quatre cent Quatre
Production House: la cavalerie
Photographer: Jean Malek

Comments (8)

Log in or register to post comments

Highest Rated

Molecule's picture
Molecule
Activity Score 435

I disagree, it made me sad

morse's picture
morse
Activity Score 17830

Very nice banner. I wish all of them were at least as creative as this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
Activity Score 13557

I agree that the execution is nice. I find the campaign itself fake though. Show me real genuinely distressed people, not some fake tears. This does not move me.

Boxey's picture
Boxey
Activity Score 8881

Agreed. There's a forced feeling throughout the campaign.

henito's picture
henito
Activity Score 560

Like the technical part. As for the triggered emotion I stick with the comments above.

Guile's picture
Guile
Activity Score 95

I'm with you on this one, henito.

coreydegroot's picture
coreydegroot
Activity Score 73

This is really cool and effective aka I love it!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

yes...yes..... like it.

Molecule's picture
Molecule
Activity Score 435

I disagree, it made me sad

Advertisement