Agency Network: 
April 2014



The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dollars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site's map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot.

Digital advertisment created by JWT, Argentina for The Forest Bank, within the category: Public Interest, NGO.

Advertising Agency: JWT, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Tomas Lavagno
Copywriter: Miguel Dianda
Account Director: Mechi Sobbrero
Agency Production Director: Cosme Argerich
Agency Producer: Belén solimano
Production House / VFX Company: Bitt Animation
Directors / Vfx Directors: Cristián Morales, Franco Bittolo
Executive Producer: Mariana Motta
Producers: Marcos Ferrari, Ariadna Ortiz
Art Director: Facundo Duke Viggiano
Matte Painters: Rodrigo Tabarez, Nicolas Morales
Photography Direction: Martin Nico
3D Modeling: Marcelo Ikegaki, Federico Gomez, Diego Pascual
Lighting: Guido Luciani, Federico Gomez, Agustin Gonzales
Animation: Alejandro Ohanian, Leandro Pedrouzo
Crowds: Federico Gomez
Compositing: Pablo Zamparini, Nicolas Fernandez, Sebastian Barreiro
Colorist: Ale Armaleo
Simulation: Marcelo Ikegaki, Federio Gomez, Diego Pascual
Sound: Cluster Music

Comments (9)

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Highest Rated

Pete R.'s picture
Pete R.
Activity Score 3412

'Praying mantis' at work!

javier bizarro's picture
javier bizarro
Activity Score 276

wow! nice

italocr88's picture
Activity Score 260

very good!

damnson's picture
Activity Score 11517

Whoa, very nice!

An axe murderer of ads.

morse's picture
Activity Score 18026

Wow, good ad!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
Activity Score 3412

'Praying mantis' at work!

kleenex's picture
Activity Score 49614

Liked it.

Martin777's picture
Activity Score 365

liked the idea

2 eyeballs's picture
2 eyeballs
Activity Score 62

hard to say no to such an easy proposition for a good cause. How did it do?