See Myself

Agency Network: 
March 2016

See Myself app


Telenor, one of the biggest telecommunication companies in Northern and Central Europe, believes how we communicate with each other truly has an effect on how we see ourselves. To create a more equal platform for social media, they created the See Myself app, an emoji set that shows females in leadership roles, all kinds of professions, sports, being different, being brave, conquering science, space, and generally winning at life. Telenor believes the empowerment of girls has to be universal, therefore the emojis come in different skin colours and embrace disabilities.

Digital advertisment created by Y&R, Hungary for Telenor, within the category: Electronics, Technology.

Advertising Agency: Y&R, Budapest, Hungary

Comments (4)

Log in or register to post comments
BAdsoftheworld's picture
Activity Score 3519

Oops. Always was faster.

joelapompe's picture
Activity Score 3851

There's "Always" someone who had the same idea before you do

kleenex's picture
Activity Score 49064

not bad although done before and recently.

damnson's picture
Activity Score 11517

Must be a shitty feeling to see someone else come out with the same idea you've been working on for months.

An axe murderer of ads.