The Local's Guide

Agency Network: 
December 2013

Swedavia Local Guide Trailer


Get the real picture with this live guide made entirely from the local’s instagrams. Food pictures from restaurants and selfies from a night out might not be the most interesting stuff in your Instagram feed. But for tourist, they can be the best thing ever. The Local’s Guide by Stockholm Arlanda Airport lets you explore the Instagram feeds of whole cities in real time, and save the places you find interesting as an offline guide. The mobile site is basically geographical searches of open Instagram accounts, with an algorithm created to show the perfect mix between popular, hight rated places and the random stuff you wouldn’t find in any other guide. Regardless if it’s a bar, museum or a beautiful view. One of the main objectives is to make the time travelers have to wait at the gates more inspiring. At Arlanda Airport, run by Swedavia Swedish Airports, The Local’s Guide is shown on interactive installations where travelers can get the honest, real time view of what’s going on at the destination, right before boarding. And through the mobile site, travelers can save their favourites as an offline PDF with maps and addresses to avoid expensive roaming. No reviews, no star based recommendations. Just what the locals are up to right now.

Digital advertisment created by Åkestam Holst, Sweden for Swedavia Swedish Aiports, within the category: Transport.

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Andreas Ullenius
Copywriter: Kalle Akestam
Art Director: Johan Wahlberg
Account Director: Fredrik Burman
Account Executive: Jacob Stjarne
Account Manager: Daniel Sundin
Digital Producer: Johan Eklund
Planner: Lisa Adamsson
Graphic Designers: Olov Oqvist, Jens Broman
Production Company: The Brewery

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Highest Rated

kleenex's picture
Activity Score 49614

nice idea.

kleenex's picture
Activity Score 49606

nice idea.

Mr. The Bear's picture
Mr. The Bear
Activity Score 243


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