ADVERTISING

SPAM

Grills Gone Wild, Smile on My Face, Madness of March

Agency: BBDO

Description

This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets. The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary. People can also follow along at www.spam.com and #BreakTheMonotony. Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"

This professional campaign titled 'Grills Gone Wild, Smile on My Face, Madness of March' was published in United States in March, 2013. It was created for the brand: SPAM, by ad agency: BBDO. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 11 years ago.

Credits

Advertising Agency: BBDO Proximity Minneapolis, USA
Executive Creative Director: Brian Kroening
Creative Director: Ross Phernetton
Assistant Creative Director / Art Director: Brook Lorntson
Assistant Creative Director / Senior Copywriter: Dave Alm
Senior Copywriter: David Mackereth
Producer: Alicia Calderon
Animation: LAIKA/house

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