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Macy Baez

Agency Network: 
Published/Aired: 
April 2016

DEFY by Sony feat. Macy Baez

Digital advertisment created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

Advertising Agency: FCB, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Creative Services Director: Jenni Doubleday
Senior Creative Lead: Kelly Lovelock
Creative: Melina Fiolitakis
Senior Creative: David Shirley
Head of Craft: Nick Smith
Retoucher: Scott Kelly
Studio Director: Simon Pengelly
Head of Content / Exec Producer: Pip Mayne
Photography / Director Social Videos: Mike Braid
Group Account Director / New Business Director: Toby Sellers
Account Director: Hannah Downes
Account Manager: Laura Little
Head of Strategy: Rufus Chuter
Digital Strategy Director: Dan West
Digital Media Director: Kate Grigg
Digital Media Buyer: Kate Kennedy
Senior Account Director, PR, Activation & Social: Joanna James
Senior Account Manager, PR: Laura Platts
Account Executive, PR: Violet Hong

Comments (5)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3394

Catastrophic. You tried to create some sort of wrapper for what is essentially a really poor music video, and it just didn't pan out.

sacrilegend's picture
sacrilegend
Activity Score 3394

Catastrophic. You tried to create some sort of wrapper for what is essentially a really poor music video, and it just didn't pan out.

Pete R.'s picture
Pete R.
Activity Score 3412

Agreed. This doesn't really work.

kleenex's picture
kleenex
Activity Score 49064

Well she can dance, but Sony failed at a concept.

halaby87's picture
halaby87
Activity Score 9954

Not amused

TheBear's picture
TheBear
Activity Score 488

Bad execution of an okay idea.

I'm good at this But not perfect.

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