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Scraped plate

Agency Network: 
Published/Aired: 
February 2016

What's Scraped Plate?

Description: 

Capitalizing on the guilt people feel about wasting food, Scraped Plate offers a solution: feed the hungry your leftovers with the push of a button. According to http://www.ScrapedPlate.com, by activating Scraped Plate’s mobile app, a professional driver will arrive at your location to scrape the food off your plate to give to the hungry.

When website viewers click to download the app, they land on a page that reveals the service is a satire. While food rescue services that donate food to those in need are an important part of the emergency food network, leftovers scraped from a used dinner plate is not an actual solution to hunger. Rather than donate their scraps, consumers are asked instead to demand actions from America’s leaders that can solve hunger.

“Scraping your plate won’t really help end hunger for kids in America, but taking action will,” it tells them. “Call Congress and tell lawmakers to pass a strong Child Nutrition Reauthorization bill today. Hungry kids can’t wait.”

Digital advertisment created by Miami Ad School, United States for Share Our Strength, within the category: Public Interest, NGO.

Idea: Brad Clymer, Caitlin Condon / Miami Ad School

Comments (1)

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kleenex's picture
kleenex
Activity Score 49042

I know this is Miami Ads School idea, but you have got to be kidding me...

I want to give the people behind this idea an F!

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