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A new way to say "I love you"

Agency Network: 
Published/Aired: 
July 2013
Description: 

A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.

Digital advertisment created by Propaganda, Brazil for Seven Propaganda, within the category: Agency Self-Promo.

Advertising Agency: Seven Propaganda, Natal, Brazil
Creative Director: Lucas Aquino
Art Director: Lucas Costa
Copywriter: Solano Gomes
Illustrator: Victor Hugo
Additional credits: Selma Barros

Comments (5)

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monoliz's picture
monoliz
Activity Score 1304

it's a forced and dumb way to say "i love you". communication means bringing people together, not clicking or tapping screen. idea is incomplete.

pez's picture
pez
Activity Score 1804

This has been done by fans all over the world almost a year ago...
For example: http://www.google.es/imgres?start=229&um=1&client=firefox-a&hs=4aX&rls...

kleenex's picture
kleenex
Activity Score 49614

blah.

lucyset's picture
lucyset
Activity Score 230

Not really creative..

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Student idea.

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