The day I found out

June 2009

Digital advertisment created by Copacino+Fujikado, United States for Seattle Cancer Care Alliance, within the category: Public Interest, NGO.

Advertising Agency: Copacino+Fujikado, Seattle, USA
Creative Director: Jim Copacino
Art Directors: Nicholas Cryder, Kurt Reifschneider, Nat Duffy
Copywriter: Mike Hayward
Developer: Trevor Hartman
Producers: Patti Emery, Kris Dangla
Account Supervisor: Dawn Hobson

Comments (4)

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alexander_bickov's picture
Activity Score 3279

Great technical solution

GraphicJ's picture
Activity Score 51

Pretty sad viewing this as it affects my wife.

Guest's picture

I find these 'The Day I Found Out' ads extremely depressing. As soon as I hear the opening 'it was on [date],' I reach for the remote and hit the mute button. I can't even listen to them anymore.

Black and white .. no color .. no hope. Pathetic looking people .. nothing upbeat. Sad.

Add to that, they are being totally overplayed. For a period of time, it seemed the station was running them at almost every commercial break. That added to the annoyance factor.

The Alliance is a great thing .. it pulls together the best there is. There *IS* hope there .. so show it.

Guest's picture

@guest: Huh?! Did you even watch a video?!? They are really moving stories about finding your way the moment after you find out you have cancer?? (And they are all in color...) Its all about hope!

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