Description
McCann Lima conceived a website that presents “real problems” for parents to read that appear to be math and language comprehension exercises – but they do so by directly addressing the issues around underage pregnancy.
Web: http://problemasreales.com/
This professional campaign titled 'Real problems' was published in Peru in October, 2016. It was created for the brand: Save the Children, by ad agency: McCann. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: McCann, Lima, Peru
Creative Executive Vice Presidents: Mauricio Fernández Maldonado C., Christian Caldwell
Creative Director: Yasu Arakaki
Creatives: Gerardo Ramos, Ricardo Aranibar, Mauricio Fernández Maldonado C.
