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Couple Up to Buckle Up

Agency Network: 
Published/Aired: 
January 2012

SAS: Couple Up to Buckle Up

Description: 

Couple Up to Buckle Up - The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.

Digital advertisment created by Crispin Porter + Bogusky, United States for SAS, within the category: Transport.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designers: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink

Comments (13)

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Highest Rated

mertos's picture
mertos
Activity Score 904

nice

Hadrons's picture
Hadrons
Activity Score 6041

nice marketing idea, too long for an ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

shortleif's picture
shortleif
Activity Score 201

Actually done by CP+B Europe in Gothenburg. It's a pretty cool idea and I think we'll see similar campaigns for a lot of other things in the near future.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I'm agree with Hadrons, good idea but long to follow

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19591

Good stuff.

kleenex's picture
kleenex
Activity Score 49064

I liked it.

rsquare's picture
rsquare
Activity Score 8

good idea.....

mertos's picture
mertos
Activity Score 904

nice

mertos's picture
mertos
Activity Score 904

nice

mertos's picture
mertos
Activity Score 904

nice

andylefty's picture
andylefty
Activity Score 4535

Good.

qopywriter's picture
qopywriter
Activity Score 7

What a lovely,

Manoma's picture
Manoma
Activity Score 1108

NIce

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Super good idea and execution. Simple and clever as Hell.

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