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Run to Support Schools

Agency Network: 
Published/Aired: 
September 2012

Samsung Hope For Children - Run To Support Schools

Description: 

In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.

Digital advertisment created by Leo Burnett, Jordan for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far
Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni

Comments (3)

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morse's picture
morse
Activity Score 18026

It's ok, but not that original I'm afraid.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49584

I say the idea worked.

lucyset's picture
lucyset
Activity Score 230

So triggering to action and then triggering to staying home. Not really smart.

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