Love Store

February 2011

Idea: What if users could turn Samsung’s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.

Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine’s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.

Digital advertisment created by Kirowski, Hungary for Samsung, within the category: Electronics, Technology.

Comments (3)

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Highest Rated

Glut's picture
Activity Score 3935

too long. boring

morse's picture
Activity Score 17830

This could've been much more spectacular. Needs to be done outdoors to lure people in.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prof's picture
Activity Score 1449

boring and corny beyond measure.

are you really trying to play the cheese card with a jury? or with us for that matter.

idea not effective? not worth forcing it on us.

Quite really.

Glut's picture
Activity Score 3935

too long. boring