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Published/Aired: 
January 2012
7516
Description: 

URL: http://www.kngfmaps.nl/en

This interactive website Kngfmaps.nl is based on the insight that a guidedog sheds light in the darkness for somebody with a visual handicap.

Digital advertisment created by Selmore, Netherlands for Royal Dutch Guide Dog Foundation, within the category: Public Interest, NGO.

Comments (10)

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Highest Rated

simonds08's picture
simonds08
Activity Score 598

i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.

Hadrons's picture
Hadrons
Activity Score 6041

but the dog isn't blind !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sergeo_syd's picture
sergeo_syd
Activity Score 595

I'd hit that. But seriously, a great partially formed idea. Thats already better then some.

http://edictive.com - Film Production Management

simonds08's picture
simonds08
Activity Score 598

i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.

MikeYikes's picture
MikeYikes
Activity Score 117

I agree; would've been much more powerful had they done this with the actual Google Maps site. But it still is a pretty smart concept. I like it.

chinfeu's picture
chinfeu
Activity Score 37

Guys, it's an actual Google Maps! but blackened (because YOU are the blind man)
I think it's brilliant!

simonds08's picture
simonds08
Activity Score 598

except that you don't get there from the url maps.google.com and instead from their own domain which means you need to advertise your advertisement in order for people to see it.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19572

excellente

Viral_Artist's picture
Viral_Artist
Activity Score 37

Brilliant Idea !!!!

Viral_Artist's picture
Viral_Artist
Activity Score 37

Brilliant Idea !!!!

Viral_Artist's picture
Viral_Artist
Activity Score 37

Brilliant Idea !!!!

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