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Rombot

Agency: 
Published/Aired: 
December 2016
Description: 

Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”.

Advertising Agency: McCann, Romania
Executive Creative Director: Ioana Filip
Chief Creative Officer: Catalin Dobre
Copywriter: Ioana Zamfir
Art Director: Miruna Macri
Copywriters: Mihai Vasile, Mihai Tititig
Production Company: Frames

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