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12 Second Strip

Agency Network: 
Published/Aired: 
December 2010

Digital advertisment created by Publicis, United Kingdom for Renault, within the category: Automotive.

Advertising Agency: Publicis, London, UK
Creative Directors: Tom Ewart, Adam Kean
Copywriter: Gavin Kellett
Art Director: Johnny Leathers
Photographer: Perou
Film Director: Perou
Agency Producer: Verity Saunders, Colin Hickson
Designer: Spin

Comments (8)

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Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Don't know what to make of this one...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Dzsoi's picture
Dzsoi
Activity Score 8528

Well, I do like it. Clear concept (fast stripping from winter to summer), good elaboration of the core idea to involve people. It should have been lauched in the late spring or early summer.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"12,500 microsite visits have lead[sic] to 200 brochure and test drive leads" - not bad. And the whole thing's fun and funny and based on a great idea. Something to be proud of, I reckon.

kholm's picture
kholm
Activity Score 69

All I saw was half naked girls. Is there an ad in there?

Dzsoi's picture
Dzsoi
Activity Score 8528

Well, how about reading the text? You can read, can't you? Go for it!

Cuadie's picture
Cuadie
Activity Score 28

my thoughts exactly...
always an easy win.

kholm's picture
kholm
Activity Score 69

Yes Dzsoi, I can read. Yes, I also like the concept. But after reading the copy I would still rather look at the girls.

Dzsoi's picture
Dzsoi
Activity Score 8528

That is okay. But this is not an ad. It's a presentation of a campaign. It doesn't really matter what catches your eyes when you look at a presentation. But yes, all in all this is a sexy campaign for sure!

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