Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need.
Digital advertisment created by John Pitcher, Poland for Red Cross, within the category: Public Interest, NGO.
Creative Directors: Wojciech Dagiel, Andrzej Jakubczyk
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Kacper Chlebowicz
Additional credits: Agata Zambrowicz, Maciej Sobieski, Krzysztof Romanowski, Robert Skolimowski, Marek Kobyliński, Rafał Gałka
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