Description
Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses.
This professional campaign titled 'Bright Light' was published in Sweden in May, 2012. It was created for the brand: Ray-Ban, by ad agency: Berghs School Of Communication. This Digital medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted almost 12 years ago.
Credits
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow
