Description
Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.
This professional campaign titled 'The printed website' was published in Canada in February, 2017. It was created for the brand: Printed By Somerset, by ad agency: Leo Burnett. This Digital medium campaign contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg, Sean Oklenkamp
Art Directors: Pedro Izzo, Dejan Djuric
Copywriters: Andrew Caie, Marty Hoefkes
Photographer: Luis Albuquerque
