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The printed website

Agency: 
Published/Aired: 
February 2017

Printed by Somerset

Description: 

Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg, Sean Oklenkamp
Art Directors: Pedro Izzo, Dejan Djuric
Copywriters: Andrew Caie, Marty Hoefkes
Photographer: Luis Albuquerque

Comments (2)

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Highest Rated

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19502

Nicely done

kleenex's picture
kleenex
Activity Score 47503

oh wow cool concept.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19502

Nicely done

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