Russia is a country, where people are used to drink a lot and often suffer from hangover. Usually they try to treat it with beer or medicine. And there is kvass, a traditional Slavic drink that is prepared on the basis of fermentation of flour and malt. The taste is very similar to the beer, but the volume fraction of ethyl alcohol does not exceed 1.2%. So kvass is the best cure for a hangover, though Russians often forget about it. In the advertising campaign, we decided to demonstrate, that kvass will help you in the morning after any wildest party.
Digital advertisment created by Red Pepper, Russia for Polevskaya Varnya, within the category: Alcoholic Drinks.
Creative Directors: Danil Golovanov, Nikita Harisov
Art Director: Julia Uzkih
Copywriters: Artem Zverev, Ivan Sosnin
Account manager: Alyona Podgornaya
Director: Andrey Gubaydullin
Videographer: Igor Petrov
Post Production: Vladislav Derevyannikh, Evgeny Kharchenko
Producer: Ekaterina Golovkina
Main role: Alex Nezlobin
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More