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#RCZRace

Agency Network: 
Published/Aired: 
March 2014

PEUGEOT | #RCZRace | Case Study

Description: 

How do you prove to customers that a car is as fast as claimed? You challenge them to a race, the first ever Twitter race.

Digital advertisment created by BETC, France for Peugeot, within the category: Automotive.

Advertising Agency: BETC Digital, France
Account management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest
Creative Director: Vincent Behaegel
Digital Creative Directors: Ivan Beczkowski, Frédéric Sounillac
Copywriter: Romain Pergeaux
Art Directors: Sylvain Paradis, Damien Paris
Technical Director: Thibault Dargeou
Technical consultants: Alain Nguyen, Eva Canales
Developer: Sylvain Tran
Development: 60 FPS
Sound Design: LGM
3D: Yan Blary
Motion Design: Marc Rodriguez

Comments (6)

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Highest Rated

Diegozke's picture
Diegozke
Activity Score 6

Very good.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Clever.

Ammanuel Afowerki's picture
Ammanuel Afowerki
Activity Score 80

great idea

damnson's picture
damnson
Activity Score 11517

Not bad at all!

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 49584

I like it.

Marcao's picture
Marcao
Activity Score 3029

Fun.

Diegozke's picture
Diegozke
Activity Score 6

Very good.

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