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Test Drive

Agency: 
Published/Aired: 
April 2013
Description: 

Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive." The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.

Digital advertisment created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: John Norman
Creative Director: Shawn Preston
Associate Creative Director: Will Esparza
Art Directors: Kristina Krkljus, Jennifer Tranbarger
Copywriters: Armando Samuels, Ben Becker
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio
DP: Charles Papert
EPs: Dal Wolf, Ryan McNeely, Josh Martin, Joe DiSanto
Producer: Gina Kwon
Editorial / Post: Therapy Studios
Editor: Doobie White
Sound: Eddie Kim
Assistant Editor: Amy Bostrom, Thomas Tedesco
Online / VFX Artist / Colorist: Wren Waters
Sound Mixer: Lihi Orbach
Design: Visual Creatures
Partner / Art Director: Ryan McNeely
Animator: Tony Banik

Comments (5)

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Highest Rated

LuckyHope's picture
LuckyHope
Activity Score 45

I agree with Jeep, it's obviously a fake, but if it works, who cares.

The main thing here for me is: what is it about?
Is Pepsi Zero-calories surprisingly tasty and exciting like the driver?
The driver here is just a bad ass who scared the shit out of the guy. Is Pepsi doing that?!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Too bad it's all fake, but with 34 million views, I doubt they care.

MichelMichal's picture
MichelMichal
Activity Score 420

So fake I get bored.

Spanky's picture
Spanky
Activity Score 4899

Not only is it fake, they made everyone who worked on it sign non-disclosures saying they wouldn't say it was fake. And they spent days deleting posts on youtube that said it was fake. Being that dishonest about an ad leaves a bad taste in my mouth. But to be fair, so does Pepsi.

emiliete's picture
emiliete
Activity Score 646

Fake!!!!!!

LuckyHope's picture
LuckyHope
Activity Score 45

I agree with Jeep, it's obviously a fake, but if it works, who cares.

The main thing here for me is: what is it about?
Is Pepsi Zero-calories surprisingly tasty and exciting like the driver?
The driver here is just a bad ass who scared the shit out of the guy. Is Pepsi doing that?!

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