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Chopped profile pictures

Published/Aired: 
December 2011
5561
Description: 

Bleublancrouge created a stunt on Facebook for Opinel knives. Using an app called Picscatter, various images (carrot, cucumber, sausage and leek) were “chopped” and Facebook user’s were then tagged. The effect was a large chopped image across the top of the user’s profile page. These images were then be

Digital advertisment created by Bleublancrouge, Canada for Opinel, within the category: House, Garden.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Directors: Marie-Pierre Blanchette, Sébastien Lafaye
Copywriter: Julien Duez

Comments (9)

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nepotiums's picture
nepotiums
Activity Score 251

Nice, but why is it in the print category?!

beau_design's picture
beau_design
Activity Score 62

Now creatives from all around the world, it's time to play with the new timeline facebook page :)

vote4pedro's picture
vote4pedro
Activity Score 4601

Businesses can't tag people on Facebook.

GnmSly's picture
GnmSly
Activity Score 122

actually, it was done last year and people were invited to update their own profile picture.
So it's not a company tagging people... :)

GnmSly's picture
GnmSly
Activity Score 122

Really smart!

kleenex's picture
kleenex
Activity Score 48481

interesting idea.

Haber's picture
Haber
Activity Score 64

It's so 2010...

vlwk's picture
vlwk
Activity Score 154

Not sure if anyone but the employees of Opinel would want a vegetable smack on their facebook page.

Jexep's picture
Jexep
Activity Score 182

clever!

my marketing blog (Thai Language): http://jexep.net

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