Underheard in New York

April 2012

Digital advertisment created by BBH, United States for NYC Rescue Mission, within the category: Public Interest, NGO.

Advertising Agency: BBH, New York, USA
Creative Directors: Jessica Shriftman, Zac Sax
Art Director: Willy Wang
Other Advertising Agencys: Rosemary Melchior, Dane Larsen, Brian Moore, Heidi Hackemer, Saneel Radia, Robert Weeks

Comments (6)

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KimKong's picture
Activity Score 198

Excellent. There is so much money in NYC that it's obscene to me how many people are without basic necessities here. I've had firsthand experience with the power that media can have on changing the lives of the homeless. I think this was presented in a clear, heartfelt way. The story had a great arc.It's great and important that the payoffs (both for these specific individuals and the efforts in other cities) were mentioned at the end.

nicolausmayo's picture
Activity Score 196

nice idea, to make people heard something that they not even notice!!

Temple's picture
Activity Score 11337

Incredibly moving. 10 stars.

TexasH's picture
Activity Score 365

That is cool, they'll have their Lion.
What about the 99 996 others homeless in NY?

How does it change their lifes? The 4 guys went famous, as in a reality show, fine. Is anything deeply changed? Even the look of people in the street of New York, will it change? I don't think so.

Tejónidas's picture
Activity Score 246

very nice, but this homeless are 100 times richer than homeless in my country.

kleenex's picture
Activity Score 48489

This is a perfect thing to do...

If you want to see interviews with over 200 homeless people, how they became homeless, what are the doing to not being homeless, etc.... Go here:

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