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Timeless love

Agency Network: 
Published/Aired: 
March 2017

ΝΟΥΝΟΥ Preroll campaign “What is worthy, stands the test of time.”

Description: 

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them.

Digital advertisment created by Admine, Greece for NOYNOY, within the category: Food.

Advertising Agency: Admine, Greece
Executive Creative Director: Franceska Galafti
Art Director: Lila Diavati
Copywriter: Franceska Galafti
Head of Motion: George Eleftheroglou
Planning Director: Tilemachos Mavrakis
Account Director: Maria Foundou
Account Executive: Danae Athanasopoulou
Head of Media: Michalis Adaktylos
Digital Media Manager: Dimitris Katsioulas

Comments (2)

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Highest Rated

halaby87's picture
halaby87
Activity Score 10040

okay

halaby87's picture
halaby87
Activity Score 10040

okay

kleenex's picture
kleenex
Activity Score 49606

I liked it, but did sales increase for the product??

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