For the Nokia Lumia 1020 campaign in Poland we decided that a traditional campaign wouldn’t be enough to show the great camera features. As such we came up with an idea that would let consumers see for themselves why the Nokia Lumia 1020’s camera capabilities are far better than the competition. The idea was to show to consumers places/locations in cities they already were familiar with, but from a completely different perspective – from the air. We selected 3 cities – Wroclaw, Cracow and Warsaw, where we mounted a Nokia Lumia 1020 to a drone and shot 33 short films as well as taking hundreds of pictures of pre-selected locations. We gathered all the materials in a dedicated Nokia Copter mobile application, created in Modern UI so every Windows Phone device owner would be able to experience the 3 cities from a new perspective. Spots and pictures can be viewed by not only by clicking their titles but also through the integrated map with marked filmed locations. The application is available in both Polish and English. During the first month of the campaign, the app was downloaded more than 51 478 times and gathered positive reviews in the app store (4 out of 5 stars).
Digital advertisment created by Wunderman, Poland for Nokia, within the category: Electronics, Technology.
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