Advertisement

Professional equality

Agency: 
Published/Aired: 
March 2017
Description: 

URL: http://www.perfilessingenero.com/

Professional equality seems to be quite far from us. Globally just 24% of CEOs are women and only 1 out of 4 with a degree have a job. Advertisement industry is no different. For IWD Wunderman BA, the agency headed by Dany Minaker and Patan Tarazaga, launched No Gender Profiles a digital tool that helps recruiters to perform searches using Linkedin focusing exclusively on what really matters about a candidate: skills. No Gender Profiles is a free plugin extension for Google Chrome that works while using Linkedin. It hides some candidate´s data such as name and gender so skills and capabilities can be appreciated without prejudice.

Digital advertisment created by Wunderman, Argentina for No Gender Profiles, within the category: Public Interest, NGO.

Advertising Agency: Wunderman, Buenos Aires, Argentina
Executive Creative Directors: Patán Tarazaga, Dany Minaker
Creative Directors: Julia Stöger, Mónica Salgado
Copywriter: Sergio Alzate
Art Director: Saymon Souza Medeiros
Account Director: Carolina Graziano
Account: Leonardo Ferrari
Development: Pato Facal, Diego Miola, Angie Otero
Head of Strategy: Mathilde Yvert

Comments (0)

Log in or register to post comments
Advertisement