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The SE-R Project

Agency Network: 
Published/Aired: 
April 2010
Description: 

The creative strategy was to produce entertaining, branded content that would captivate viewers while driving passion for Nissan in Canada. The SE-R Project achieved this by using a radio-controlled (RC) car as the hero of this action-packed video.

Sites: http://SERProject.ca

Digital advertisment created by TBWA, United Kingdom for Nissan, within the category: Fashion.

Advertising Agency: TBWA\ Toronto, Canada
Creative Director: Allen Oke, James Ansley, Mark Mason
Copywriter: Allen Oke, James Ansley
Art Director: Mark Mason
Director of Photography: Donavan Sell
Director: Terri Timely
Director of Marketing, Nissan: Mark McDade

Comments (13)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

Real life version is a boring car......how much is the toy one?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Commercial is okay, but the site has hardly any additional value.

netei's picture
netei
Activity Score 215

This tvc / viral video rocks so hard! love it.

the feeling you get everytime you drive it! very cool

straiiiight eiiiiight (too many repetitions)

wish i had done that. cool client.

MattShannon's picture
MattShannon
Activity Score 17

The video is a great tool for making you think the car is fun and exciting. I love the video and the referenced site gives you a pretty cool behind the scenes action, but I'll agree with Phil, the actual car isn't that exciting.

Adaddicted's picture
Adaddicted
Activity Score 3435

Command C....... Command V

withalltherespects

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Go to parks and use it as an ambient as well!!!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Big HUGE smile on y face . 10+10

Prime83's picture
Prime83
Activity Score 497

I'm not sure of the quality of the product, but the video is just great.

Hiperion's picture
Hiperion
Activity Score 3138

funny spot!

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Hmmm!

Why?

Guest's picture
Guest

Fucking nice car the toy and the real one!!!!!

clayology com's picture
clayology com
Activity Score 245

Reminds me of NFS...the toy is promoted better than the actual car!!
a good attempt though!!

Ads u create needs Attention!! http://www.claycardstudio.com

katherin1's picture
katherin1
Activity Score 64

This is really cool video. I like Nissan. It's performance is excellent. It's interior and exterior looks good. I really enjoyed driving this Nissan.

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