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Self Healing Paint

Agency: 
Published/Aired: 
May 2013
7238

Nissan Self Healing Paint

Description: 

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.

Digital advertisment created by TBWA, France for Nissan, within the category: Automotive.

Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Comments (3)

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Highest Rated

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19533

Yep...good one.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19533

Yep...good one.

kleenex's picture
kleenex
Activity Score 48129

They nailed it.

Marcupolo's picture
Marcupolo
Activity Score 206

simple but never done before => very creative. well done !!

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