Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai's population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive 'talks' to the website's search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.
Digital advertisment created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics / Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More