The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.
Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads
And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
Digital advertisment created by Ogilvy, Portugal for Nescafe, within the category: Non-Alcoholic Drinks.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More