Make a Metre

Agency Network: 
January 2010

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CCCP Amsterdam launch a new digital project for the Dutch Nature Preservation Society (Natuurmonumenten): (Make a Metre). Natuurmonumenten wanted to stress the need for more natural open space in the Netherlands in order to prevent species from extinction. To raise awareness for this problem, CCCP developed the idea of user-generated ‘nature’: a square metre of for everyone. This results in the co-creation of ‘nature’, in an online environment. All these square metres put together will form “The World’s Largest Website”. Users create their own online square metre by choosing from six typical dutch natural environments. All metres are scaled 1:1, so with every metre made, another one is added to the surface of the website. This results in a never-ending digital ‘patchwork’ landscape, made up of forrest, dunes, water and fen. The site is like an oasis of peace and tranquility on the internet. You can stroll around for hours or just relax on your own stretch of nature as a break from the stressful lives we live.

Digital advertisment created by CCCP, United Kingdom for Natuurmonumenten, within the category: Fashion.

Advertising Agency: CCCP, Amsterdam, the Netherlands
Creative Directors: Philip Brink, Gregg Harper, Hugo van Woerden
Art Director: Jan-Willem de Man
Copywriter: Frenkel Schonfeld
Project Manager: Saskia Geesink
Design: Emile Pen, Fabian van Zwam
Web developer: Greenlight Solutions

Comments (1)

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tubito's picture
Activity Score 107

excellent! I already got my square meter of nature in the web. Great idea....very relaxing sounds