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The challenge

Agency Network: 
Published/Aired: 
October 2016

ENG Monza

Description: 

We got the task of raising awareness for a completely unknown brand of energy drink. In one month, almost everybody in the key demo knew they existed. For the purpose, we created 5 separate YouTube videos, uploaded once a week, for a period of 5 weeks. All of them containing the best comedy we could come up with, on every-day subjects like childhood events, weddings, Balkan cuisine, men & women stereotypes and so on… The videos were an instant hit, gaining more than 1 million views, or over 200.000 views per video on average. With thousands of social media engagements, free of charge PR coverage from the media, all done with not a dime spent on advertising or media buying.

Digital advertisment created by Eden na Eden, Macedonia for Monza, within the category: Non-Alcoholic Drinks.

Advertising Agency: Eden na Eden, Skopje, Macedonia
Creative Director: Zarko Dimitrioski

Comments (1)

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kleenex's picture
kleenex
Activity Score 49614

now that is great look at the data..

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