MetLife Central

October 2010


Created by SapientNitro, the MetLife Central is an immersive digital experience featuring multiple touch screen engagements, a central hub online, prizes and digital souvenirs, and a centralized customer loyalty program. The in-venue elements feature a series of engagements and activities, including augmented reality and social media tie-ins, and are accessible on multiple touch screens ranging in size from 15” – 82.” The experience allows fans to seamlessly and intuitively navigate from one screen to another engaging with MetLife and enhancing their overall visit.

Digital advertisment created by Sapient Nitro, United States for MetLife, within the category: Finance.

Advertising Agency: SapientNitro, USA
Engagement Lead: FK Funderburke
Creative Director: Derek Fridman
Creative Director: Casey Sheehan
Designer: Chris Cobb
Flash Lead: Matt Bedette
Flash: Matt Lewis
Technology Lead: Hunter Spence
Technologist: Kola Ashiru
PM: Anu Menon

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