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@mellowmushroom follows @acplyler

Agency: 
Published/Aired: 
October 2012
4994

@mellowmushroom follows @acplyler

Description: 

Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So they told people "if you follow us, we’ll follow you". What they didn’t mention was that they'd be doing it in real life. For real. In the company’s creepy mushroom costumes.

Digital advertisment created by Fitzgerald+CO, United States for Mellow Mushroom Pizza Bakers, within the category: Food.

Advertising Agency: Fitzgerald+CO, USA
Chief Creative Officer: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director / Copywriter: Mitch Bennett
Creative Directors / Art Directors: Wes Whitener, Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
Production Company: Arts & Sciences
Directors: Adam Brodie, Dave Derewlany / Adam & Dave
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner / EP: Damian Stevens
Sound: Acoustech
Sound Engineer: Gopal Swamy
Online / FX: Airship
Artists: Austin Hickman-Fain, Chris Homel, Matt Lydecker
Managing Partner / EP: Damian Stevens
EP: Nicole Visram

Comments (5)

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Highest Rated

MichelMichal's picture
MichelMichal
Activity Score 420

A creepy mushroom but a great idea.

DesignDine's picture
DesignDine
Activity Score 1313

Not bad.

jmills25's picture
jmills25
Activity Score 12

It was decent.

kleenex's picture
kleenex
Activity Score 48129

interesting...

CommandZ's picture
CommandZ
Activity Score 2498

#MushroomStalker

MichelMichal's picture
MichelMichal
Activity Score 420

A creepy mushroom but a great idea.

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