MX-5 RF Observatory

Agency Network: 
August 2017

Introducing Mazda Canada’s MX-5 RF Observatory, a digital experience offering visitors the chance to explore ultra-high res photos of the head-turning roadster. Notable car photographer Shin Sugino used the Phase One XF 100MP to photograph the MX-5 RF at the David Dunlap Observatory. The Observatory’s equally beautiful retractable roof acted as the perfect backdrop for the downloadable and shareable photos featured on the site: MX-5 RF Observatory.

Digital advertisment created by JWT, Canada for Mazda, within the category: Automotive.

Advertising Agency: JWT, Toronto, Canada
Creative Director: Ari Elkouby
Art Director: Zuheir Kotob
Copywriter: Jeff Topol
Photographer: Shin Sugino
Brand Planning Director: Matt Ball
Digital / Social Strategy Director: Adam Ferraro
Social Strategist: Tanvi Swar
Additional Credits: Dori Applebaum, Katherine Ledgett, Fred Yang, Nina Fan, Emily Goldberg, Ryan MacLean, Kawal Singh, Sandra Woodfine

Comments (2)

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kleenex's picture
Activity Score 49532

not bad.

crownedfilter's picture
Activity Score 426

Slick imagery.