Advertisement

MX-5 RF Observatory

Agency Network: 
Published/Aired: 
August 2017
Description: 

Introducing Mazda Canada’s MX-5 RF Observatory, a digital experience offering visitors the chance to explore ultra-high res photos of the head-turning roadster. Notable car photographer Shin Sugino used the Phase One XF 100MP to photograph the MX-5 RF at the David Dunlap Observatory. The Observatory’s equally beautiful retractable roof acted as the perfect backdrop for the downloadable and shareable photos featured on the site: MX-5 RF Observatory.

Digital advertisment created by JWT, Canada for Mazda, within the category: Automotive.

Advertising Agency: JWT, Toronto, Canada
Creative Director: Ari Elkouby
Art Director: Zuheir Kotob
Copywriter: Jeff Topol
Photographer: Shin Sugino
Brand Planning Director: Matt Ball
Digital / Social Strategy Director: Adam Ferraro
Social Strategist: Tanvi Swar
Additional Credits: Dori Applebaum, Katherine Ledgett, Fred Yang, Nina Fan, Emily Goldberg, Ryan MacLean, Kawal Singh, Sandra Woodfine

Comments (2)

Log in or register to post comments
kleenex's picture
kleenex
Activity Score 49532

not bad.

crownedfilter's picture
crownedfilter
Activity Score 426

Slick imagery.

Advertisement