Description
Maybelline NY has just launched the Audio MakeUp Project, the first makeup platform totally designed for the visually impaired. According to the World Health Organization (WHO), about 2⁄3 of the visually impaired are women. For most of them, being independent and looking after themselves is essential for their self esteem.
URL: http://www.audiomakeup.com.br/en/
This professional campaign titled 'Audio makeup' was published in Brazil in September, 2016. It was created for the brand: Maybelline, by ad agency: Ampfy. This Digital medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: Ampfy, São Paulo, Brazil
Chief Creative Director: Fred Siqueira
Associate Creative Directors: Will Ferrari Jr, Fabiano Feijó, Vivs Araújo
Copywriter: Mateus Oliveira
Art Director: Marcelo Coelho
Assistants: Fernanda Maya, Carlos Eduardo Venciguerra, Filipe Sanches
Producer: Douglas Bocalão, Vicky Salles, Arthur Raggi
Account Manager: André Paes de Barros, Thaissa Mirabelli, Mary Martins
Strategic Planner: Gabriel Borges, Hugo Rodrigues, Carolina Santos
Media: Fabiana Baraldi, Leila Shimanoe, Janaína Tenório, Carol Gattás
Digital Producer: Codezone
Sound Design: Baticum
Costumer Approval: Débora Maciqueira, Daniella Brilha, Aline Pinto, Tatiana Chain
