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Bump A Smoke

Agency Network: 
Published/Aired: 
May 2011
Description: 

Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones.

Digital advertisment created by Miami Ad School, United States for Marlboro, within the category: Tobacco.

Advertising School: Miami Ad School, Brooklyn, USA
Art Director: Jennine Punzone
Copywriter: Manasvi Abrol

Comments (14)

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Highest Rated

drkstr17's picture
drkstr17
Activity Score 67

Pretty ingenious. The only thing making me give it an 8 instead of a 10 is that this would only give more money to the tobacco companies. Fuck them. They don't need anymore money.

DKB's picture
DKB
Activity Score 14

I like it. Clever new way that tobacco companies are having to explore to create talk about their brands. Vrrrr clever.

Reality Check's picture
Reality Check
Activity Score 2539

One can only hope that the parties responsible for Marlboro: Bump A Smoke are brought to justice and someone can stop them before they advertise again.

tamer samy's picture
tamer samy
Activity Score 681

You are totally right..

robinstam's picture
robinstam
Activity Score 215

Well, if you leave out your subjective views about smoking and just look at the idea, you have to admit that it's a very clever idea based on a good insight. Besides, if you took the trouble to look at the credits, you'd see that it's student work. Anyway, I hope that it will be made for real. Good work guys.

Jenninep's picture
Jenninep
Activity Score 3

thank you. I appreciate the compliment and that you see the idea without judgment. : )

Shahak's picture
Shahak
Activity Score 28

Smart, but your board doesn't look good, has a few spelling errors and doesn't explain the idea very well.
Took me a while to understand that you trade virtual cigarettes for real ones with other smokers.

DBB's picture
DBB
Activity Score 1216

But you pay for the virtual cigarettes too, so what's in it for me??

Reality Check's picture
Reality Check
Activity Score 2539

@ DBB,

Lung cancer.

Ceballos's picture
Ceballos
Activity Score 621

Cars also produce cancer. And burguers, and motorcycle, and airlines...

Bife's picture
Bife
Activity Score 99

easy purchase cigarettes in the corner of the street. time wasted.

Philip Morris USA's picture
Philip Morris USA
Activity Score 2

This concept is in no way related to Philip Morris USA or the Marlboro brand. The company does not approve of this use of its trademark.

Priyanka Aul's picture
Priyanka Aul
Activity Score 2

It's a brilliant concept. Well done, guys!!!

Manas Abrol's picture
Manas Abrol
Activity Score 2
drkstr17's picture
drkstr17
Activity Score 67

Pretty ingenious. The only thing making me give it an 8 instead of a 10 is that this would only give more money to the tobacco companies. Fuck them. They don't need anymore money.

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