Lollipop Bling

Agency Network: 
September 2010


ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos. The unique collection of buildings features a constantly updated video billboard and acts as a clickable menu leading to more information on the three fragrances, a news ticker, a "what's new" blog, interactive games and links to request updated information.

Digital advertisment created by ClickFire, United States for Mariah Carey, within the category: Health.

Interactive Design Studio: ClickFire Media, USA
Creative Director: Nick Agderian
Design: Claudeland Louis
3D Modeling: David Johnson, Jane Kim, Damion Murray
Technical Lead / Development: Jason Tordsen
Flash Developer(s): Damion Murray, Matt DeSimone
Server Side Developer: Matt Wilber
Augmented Reality: Total Immersion
Sr. Producer: Ephraim Kehlmann
Producer: Matt DeSimone
Account Director: Lara DeSignor
Digital Strategist: Ann Quinn

Comments (5)

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atb2005's picture
Activity Score 13557

Tacky, like Mariah's style. As soon as I saw those garish colors, I left the site. There have been other better augmented reality campaigns created recently.

Billoughsby's picture
Activity Score 5144

Yeah, you bailed at the right moment. I stuck around hoping something would happen through the third screen (seen above). But this interface feels stodgy and is surprisingly stingy with the eye-candy given how long it takes to load. Everything pops up in a small sub-window. Nothing unpredictable to be seen here.

That's it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I feel sick.

Write a wise saying and your name will live forever – Anonymous.

clayology com's picture
clayology com
Activity Score 245

Was this required? I mean...why on earth?

Ads u create needs Attention!!

KDadá's picture
Activity Score 106