Description
Volvo has launched a new campaign site for the XC70. It’s the first campaign under the new brand theme ‘Life is better lived together’. To stress that people can take the four wheel drive everywhere, 70 XC70’s were placed on the most rugged, the most beautiful and the most remote areas all over the world. The challenge is to find all locations using Yahoo Maps, which is integrated into the campaign site. The first locations are not that hard to find, but it gets more difficult very quickly. To help people out some clues are provided.
This professional campaign titled 'Maps' was published on September 05, 2007. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 16 years ago.
Credits
Start the hunt: Volvo XC70 Game
Advertising Agency: Euro RSCG 4D Amsterdam, The Netherlands