Advertisement

Girls Look Hot, Wet. Guy's Don't

Agency: 
Published/Aired: 
May 2010
34286
Description: 

Check out the site: http://lynxeffect.com.au/dry/

To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

Digital advertisment created by Soap, Australia for Lynx, within the category: Health.

Advertising Agency: Soap Creative, Sydney

Creative Director: Brad Eldridge

Art Director: Dhani Sutanto

Copywriter: Alex Bodman

Tech: Jim Boswell, Mark Fennell

Strategy: Ross Raeburn,

Producers: Alice Le, Josh Hunt

Comments (12)

Log in or register to post comments

Highest Rated

SteamedGiraffe's picture
SteamedGiraffe
Activity Score 20

BEST AD EVER!!!!

royschellekens's picture
royschellekens
Activity Score 390

Can't disagree with that insight! ;-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's so smart. That will surely separate guys from their work for some time.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

jay_ad_dictate's picture
jay_ad_dictate
Activity Score 81

*Guys don't* not Guy's don't .

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture
Guest

nice insight. horrible art direction!

Guest's picture
Guest

These girls (or as we learned girl's) :) are not hot!

Hiperion's picture
Hiperion
Activity Score 3138

Another idiocy of AXE with an ugly guy and a minor model.

jradh's picture
jradh
Activity Score 2

Lynx usually choose average looking guys for their campaigns so that more of the target market can relate to an "everyday" day who is "punching above their weight" and who without the use of lynx would not be able to land such a woman.

Hiperion's picture
Hiperion
Activity Score 3138

And idiocy?

R U serious's picture
R U serious
Activity Score 418

Ok guys... What did we learn from this?

We learned that effectiveness of this deodorant doesn't last more than one minute.

Kudos!

Say my name, say my name...

Guest's picture
Guest
SteamedGiraffe's picture
SteamedGiraffe
Activity Score 20

BEST AD EVER!!!!

Advertisement