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The brightest online ad

Agency: 
Published/Aired: 
April 2013
Description: 

Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine: Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription.

Digital advertisment created by Publicis, Germany for Lupine, within the category: House, Garden.

Advertising Agency: Publicis, Munich, Germany
Client Service Director: Andrea Kohlndorfer
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Concept: Andreas Fisser, Guido Faust, Sascha Dreschinski
Copywriters: Guido Faust, Sascha Dreschinski
Head of Digital Operations: Andreas Becker / Delius Klasing Interactive
Photographer: Michael Braune / Fotodesign Braune
Junior Art Buyer: Barbara Dennerlöhr
Producer: Stefan Pulster
Editor: Carolina Pereira
Director: Philipp Lenner / Rocket Studios Medienproduktion
Audio: Oliver Vorderbrügge / Orange Sound
Speaker: John Julian

Comments (8)

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Highest Rated

lucyset's picture
lucyset
Activity Score 230

well thought through

oscarvera's picture
oscarvera
Activity Score 64

"brilliant"

runffm's picture
runffm
Activity Score 106

excellent connection!

kleenex's picture
kleenex
Activity Score 46971

Brilliant!!!

rigaer57a's picture
rigaer57a
Activity Score 3

cool! well done, guys!

Fellpuppe's picture
Fellpuppe
Activity Score 3

Excellent!!!

rrgoto8's picture
rrgoto8
Activity Score 175

Cool idea.

rrgoto8's picture
rrgoto8
Activity Score 175

Cool idea.

lucyset's picture
lucyset
Activity Score 230

well thought through

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