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Are you Klaus-Heidi?

Agency Network: 
Published/Aired: 
October 2013

Are you Klaus-Heidi? Do the Swedes love Berlin more than their names?

Description: 

Digital advertisment created by DDB, Sweden for Lufthansa, within the category: Transport.

Advertising Agency: DDB, Stockholm, Sweden

Comments (3)

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ahrimanpob's picture
ahrimanpob
Activity Score 100

Hehe, the concept reminds me of Subway from Community (http://community-sitcom.wikia.com/wiki/Subway_(person)). It's an interesting way to create -permanent- engagement with the brand. I can see Klaus-Heidi going through life sharing his anecdote with everyone who's curious about his/her name, it would get old after a while, I guess. And more importantly: Is there a specific time frame to keep the legal name change? Who knows, perhaps is just for a year or so, which is not bad at all for a brand new life in pretty Berlin. =P

Mongoose's picture
Mongoose
Activity Score 4961

good. really good.

Make the logo Bigger and the black, Darker!

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

Done! Back in 2009 I think - http://vimeo.com/22400734

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